Official Press Release:
NASCAR and iRacing announced today the formation of the eNASCAR iRacing Pro Invitational Series, an exhibition esports series featuring many of the sports most talented and popular drivers. The simulation-style showcase will include a cross-section of competitors from the NASCAR Cup Series™, NASCAR Xfinity Series™, NASCAR Gander RV & Outdoors Truck Series™ and a group of NASCAR dignitaries.
The multi-week series will kick off Sunday, March 22 at 1:30 p.m. ET on the virtual Homestead-Miami Speedway. The remaining race and broadcast details will be announced at a later date.
“Until we have cars back on track, the entire NASCAR community has aligned to provide our passionate fans with a unique, fun and competitive experience on race day,” said Ben Kennedy, vice president, racing development, NASCAR. “Our long-time partners at iRacing offer an incredible product and we are excited to see how many of our best drivers will stack up in the virtual domain of competitive racing.”
NASCAR postponed events through May 3, prioritizing the health and safety of fans, the industry and race communities. The eNASCAR iRacing Pro Invitational Series will provide much-needed racing entertainment for sports fans on the premier motorsports racing simulation platform, often used by NASCAR drivers to prepare for race events.
The exhibition series will feature some of the best NASCAR drivers including:
• Dale Earnhardt Jr.
• Kyle Busch
• Denny Hamlin
• Clint Bowyer
• Kyle Larson
• Christopher Bell
NASCAR and iRacing have an unprecedented history in the esports space, currently in the 11th season of the longest-running officially sanctioned esports racing series, the eNASCAR Coca-Cola iRacing Series™. The eNASCAR Coca-Cola iRacing Series features 40 of the best sim racers in the world competing for more than $300,000, one of the richest payouts in esports racing competition. The elite series features NASCAR and professional esports teams, including those established by NASCAR Cup Series drivers William Byron, Denny Hamlin and Austin Dillon.
The world leader in the online racing simulation and gaming market, iRacing was founded in 2004 by Dave Kaemmer and John Henry. Kaemmer was co-founder of Papyrus Design Group, developers of award-winning racing simulations including “Grand Prix Legends” and NASCAR 2003.” Henry is principal owner of the Boston Red Sox and Liverpool Football Club, as well as co-owner of NASCAR’s Roush Fenway Racing.
iRacing.com has developed dozens of formal partnerships in the motorsport industry to help create the most authentic racing simulation in the world including with NASCAR, IndyCar, International Speedway Corporation, Speedway Motorsports, IMSA, World of Outlaws, Mazda Motorsports, McLaren Racing, Williams F1, Audi, BMW, Ferrari, Ford, Mercedes-Benz, Porsche, Volkswagen, the Skip Barber Racing School and General Motors.
The National Association for Stock Car Auto Racing (NASCAR®) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series.
The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe.
For more information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
-NASCAR Integrated Marketing Communications